NOAH is a craft distillery located just outside of Normanville, South Australia. They are centered on producing quality gins to be enjoyed all year round. Their range is infused with botanical elements for a fresh flavour, unique to the South Australian coast. It is the perfect drink for a beachside holiday.
The identity has been designed to be minimalist, contemporary and modern, emphasising the company's values of simplicity and living slowly. The line extending across the logo represents the horizon, with the "o" signifying the sun or a water gauge on a ship, tying the name to the visual identity. Another key element of the brand is the zig-zag pattern. This serves a dual purpose in adding an element of visual interest and movement to the label and creating another link to the oceanic theme as an abstract depiction of waves or sea charts.