The Fifth Day is a fictitious brewery that specialises in radlers (otherwise known as a shandy). The identity was designed with the company’s fresh and modern ethos in mind.
The brand design was inspired by the Bauhaus design Movement and the use of the font Helvetica was purposefully incorporated to complement the visual language of the design. The name “The Fifth Day” is in reference to Friday, the day that signals the end of the week. This is reinforced through the abstracted form of the numeral “5” in the geometric design.